Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. Two good things stand out straight away: your organic traffic grew 157% in the past year, and you hold a genuine third-place ranking for your core search, "solar panels waterford." The problem is what happens around that win. Five more pages on your own site compete for the identical phrase, and heat pump work is quietly bringing in almost twice the traffic solar is. It's all detailed below, with what to do about each one.
Your site ranks for 28 searches. Heat pump work brings in the most traffic today, but "solar panels waterford" is the search that matters most to what you actually sell, and it's the one your own pages are splitting between themselves.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| daikin heat pump service | 390 | Your top search by traffic. Not solar. | 5th |
| solar panels waterford | 170 | Shows in Google's map-style results, a clean 3rd from your homepage. | 3rd |
| solar panels waterford | 170 | The same search, from your dedicated solar page. | 29th |
| solar panels waterford | 170 | Same search again, from an old product page still live on the site. | 53rd |
| solar panels waterford | 170 | Same search a third time, from your shop page. | 80th |
| air to water heat pump service | 170 | From the same heat pump page. | 10th |
| heat pump service | 320 | The general version of the same search. | 15th |
"Solar panels waterford" is a real win. It's also the clearest example on the site of pages undermining each other. Four different addresses, your homepage, your solar page, an old product page, and your shop, all target the identical three words. Google has to decide which one to trust, and none of the losing three ever climbs past 29th.
This is not a design problem. The site has genuine project photos, a real gallery and existing case studies. These are structure problems, and they get fixed by steady monthly work on pages and internal links, not by a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits. The bottom block is the monthly work that moves the numbers.
170 searches every month.
About 6 visits a month currently arrive from it, through your homepage.
Three other pages compete for the identical phrase and win none of that gap.
That's not lost traffic, it's traffic your own pages are splitting between themselves. Fixing which page owns the search doesn't need new content, it needs the three losing pages pointed at the one that already works. You know your average job value and your close rate on a solar enquiry. Run those numbers against a stronger single ranking instead of four competing ones. That's the sum worth doing on your side.
Your keyword count fell 3.4% in the past month even as visits grew 157% over the year. The growth is concentrating on fewer searches, not spreading. If your top heat pump ranking dips even slightly, there's little else underneath it today.